Say So Long to the Volkswagen Touareg SUV

July 17th, 2017 by

2017 Touareg

Is the Volkswagen Touareg discontinued?

There have been a few new announcements for the VW lineup this year, the most important of which center on the addition of the 2018 Volkswagen Atlas and the all-new 2018 Volkswagen Tiguan, both of which are larger SUVs than we are used to seeing from VW. One announcement that hasn’t been made? Is the Volkswagen Touareg being discontinued? It’s looking like the answer might be yes.

Why is the VW Touareg not being sold anymore?

When Volkswagen first started, the automaker was known as “The People’s Car.” The brand was meant to be an affordable one so that most people could have transportation, and easily keep up with maintenance. At some point, things changed as VW made its way to markets like the U.S., where fans admired the automaker for its European roots. It’s a strange thing to combine humble beginnings with a reputation for exclusivity.

Which may be why the VW brand has had an odd arrangement of available SUVs for the last few years. The original Tiguan, which is said to be reduced to a single trim for next year, is a compact crossover, while the Tiguan is a midsize SUV. Except it’s a midsize luxury SUV, which left quite a few gaps in the lineup here in the U.S.

It also hasn’t been a big seller. With the 2018 VW Atlas stepping up to provide a third-row option, and the 2018 Tiguan offering a nice in-between, the Touareg feels a bit outdated, and the price doesn’t match what modern shoppers are seeing from a non-premium brand. There are still a host of upscale options from Audi, which is owned by VW.

Though the 2017 Volkswagen Touareg may be the last year for the model, there will be plenty of upscale trim levels offered on the SUVs that remain. Stay tuned here at the Kuhn Volkswagen Blog for more details, and tell us what you think about the Touareg with a comment below.

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